We frequently add downloadable, usable information you can apply to your Web marketing efforts. E-mail marketing, search engine optimization, CRM solutions-you'll find it all here. Improving Your Company's Brand on the Web Branding is ubiquitous in the consumer products industries, but many financial services marketers have also sought to build successful, recognizable brands for their companies, Countrywide Financial, Bank of America, Citigroup, and Charles Schwab have spent considerable resources to this end in recent years. Traditional marketers have a library of case studies and research in building a brand with television, radio, and print campaigns. Yet, the Web as a relevant marketing medium is barely five years old. How does your Web site fit in with your efforts to solidify your brand image with your customers and prospects? In this recent white paper, we looked at research done in the auto and retail industries and applied it to our own experience. Our conclusions may surprise you. Read White Paper (PDF: 51K) The Dilemma of Adding Site Content and Services Many financial institutions question whether the Web site can ever be a profit center. If not, then cost containment reigns and new content and services are kept at a minimum. Using the latest research, this article proves the value of robust content to financial services firms. Read White Paper (PDF: 52K) Improving On-Site Search Capability: A Review of the Top Mortgage Sites Companies often add search capability to their sites without later spending the time to maintain the results and ensure user-friendliness. We look at the top mortgage lenders with search capabilitie on their sites. How did they fare? Read White Paper (PDF: 38K) How to Grow Your E-Mail List 2500% One of our most popular articles. This mini-case study reviews how one regional bank rapidly ramped up the number of existing customer e-mail addresses by adhering to everyday business basics. Read White Paper (PDF: 35K) Web Site Design Proposal Questionaire Thinking about redesigning your bank's Web presence? Many community banks are, as they and their customers outgrow the cookie-cutter templates provided by their bank processors or online-banking providers. As you get ready to prepare a Request for Proposal (RFP) for vendors or are considering making the changes internally, here are many of the questions that require answers for your bank to reflect online the quality of product and service you provide offline. They deserve careful consideration, as your Web site is very often your most public image to the public. Read White Paper Data Errors That Kill CRM Initiatives Corporations are spending millions on customer relationship management (CRM) software and consulting. Yet, poor quality customer data can render those CRM efforts useless. Companies often mistakenly believe their data are in good shape. We've seen that confidence often is unwarranted. Read White Paper *PDF is an Adobe product that stands for Portable Document Format. You can download the FREE Adobe Acrobat PDF Reader here.

© 2004 Espenschied Business Group, Inc. All Rights Reserved.