 | | | | | | | |
|
| | | | |
| | | | | | |
| | | | |
| | | | | | |
| | | | |
| | | | |
| | | Countrywide uses email messaging to deliver business-to-business communications to Realtors. Each month, Countrywide delivers TRENDS Online, a personalized email newsletter for real estate agents. The newsletter, which typically doubled Web traffic immediately after its release, is one of Countrywide's most vital online business-to-business communication vehicles. It receives universally positive reviews from Countrywide's Realtor partners. | | | |
| | | | | | |
| | | | |
| | | Real estate professionals have always been valued Countrywide business partners. The company's online communications with these professionals were designed specifically to make selling easier and help them give their clients value-added service. | | | |
| | | | | | |
| | | | |
| | | Countrywide's marketing staff developed and delivered the newsletter and other e-messaging programs in an effort to provide real estate agents with valuable tools and information, build brand loyalty and drive web traffic. | | | |
| | | | | | |
| | | | |
| | | As the centerpiece of Countrywide's online business-to-business communications, TRENDS Online enables real estate agents to learn more about customer care, how to maximize productivity and how to stay ahead of their competition in local markets. | | | |
| | | | | | |
| | | | |
| | | Countrywide used the newsletter in part to drive traffic to its Realtor® Advantage web site. Realtor Advantage is a no-cost membership-based web site developed just for real estate professionals. The site offers rate and product information, prospecting and marketing tools, and industry news and links. | | | |
| | | | | | |
| | | | |
| | | One of the benefits of registering at the Realtor Advantage site is that agents can have the information they need delivered right to their inbox through Trends Online. | | | |
| | | | | | |
| | | | |
| | | The heart of these internet efforts is providing business partners with the tools they need to close deals faster. Countrywide also produces a quarterly print version of Trends, which is sent to real estate agents and is distributed at trade shows, but the online version is a more cost-effective way of communicating frequently with this key audience. | | | |
| | | | | | |
| | | | |
|
|
