What Does Your Customer Value? It's not just customer insight. It's actionable customer insight. Age, gender, and household income are the "insights" of old. E-commerce captures customers who raise their hand when they want to purchase a product. The traditional "purchase propensity" models based on correlations–such as zip code, age, and income–dismiss the customers who may appear less likely to buy the product but actually want it. "Stickiness" is a misnomer. Switching costs for financial service customers are at an all-time low. Each month, customers are solicited to switch debt balances from credit card to home equity loan. Some banks have made it easier to switch deposit balances online through ACH transfers. The customer controls more of the relationship today. Site Development & Tracking We've worked on some of the leading financial services sites today–and made them profitable through quality tracking and analytics. Improving User Experience Financial site usability is at a crossroads–companies say it's one of the highest priorities, yet customers continue to say firms don't deliver. EBG can help you get on track.

CRM Solutions Allow EBG's CRM and data mining experience help your company retain customers and cross sell products. More

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